CONTENT MARKETING
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CONTENT MARKETING

What Is a Content Marketing Agency and What’s Included In Our Content Marketing Services?

The online world is evolving. As the number of channels continues to grow and diversify, the undying objective is to get the highest quality content in front of the most interested eyes.

Advertise Everything’s content marketing in Southend on Sea, Essex is an extremely layered tactic that involves many variables. It is a strategy that requires exceptional knowledge and coordination of SEO, design, data science, outreach, communication, and of course, creativity. Achieving an effective balance between these components is nearly impossible unless you have a synchronized team entirely devoted to content marketing.

Content marketing companies like Advertise Everything create, distribute, and monitor online content like blogs, ebooks, infographics, videos, and others. The results include increased website traffic, brand awareness, and online leads. We do this by following the process below:

1: CONTENT MARKETING STRATEGY DEVELOPMENT

First, we’ll complete a competitive content marketing analysis to see how your current website content stacks up against your top three competitors. We then identify the top content keywords in your market area and industry.

We can then create a content marketing strategy to help you increase sales and differentiate your brand.

2: CONTENT MARKETING AUDIENCE DEEP-DIVE

Different audiences prefer to consume different types of content, so our next step is to perform a deep-dive into your audience to discover what type of content they prefer.

After we know who your audience is, we can start to craft remarkable content they’ll love to engage with.

3: CONTENT MARKETING CREATION

The third step, we’ll publish targeted, well-written website content optimized for search engines. For example we can make Improvements on existing pages on your website. Examine site health, technical structure monitoring and optimizations.

Create blogs that stand out, Infographics, email newsletters, social posts and much more!

4:CONTENT DISTRIBUTION SERVICE

Having amazing content won’t do your company any good unless prospects can find and engage with it. Every piece of content we create for you will be optimised for search engines so it will be found for related search terms. We also recommend combining your content marketing services with email marketing and social media so it takes up as much online real estate as possible.

5:CONTENT MEASUREMENT AND ANALYTICS REPORTING

We provide you with content that drives results, and we do that by tracking and measuring its performance over time. You’ll get easy-to-understand monthly reports on the status and results of all your content campaigns and how they’re affecting your bottom line and branding efforts.

6: CAMPAIGN OPTIMIZATION & ADJUSTMENT

The final step is to take the results and tracking data and use it to tweak your campaigns. With each report, we’ll learn something new about how your audience is receiving your content and then make adjustments to improve visibility. The end result is a continual wheel of sales-driving content that will improve both your brand visibility and the overall effectiveness of your marketing campaigns.

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